The acquisition expands Profile’s product line, distributor network and geographic footprint

PROFILE Products LLC, a provider of environmentally friendly soil, water and vegetation management solutions, today announced the acquisition of the erosion control and seed businesses of HydroStraw, LLC. The transaction includes all HydroStraw erosion control and seed product lines, as well as the company’s Rockford, Washington, production plant/distribution center and employees. The acquisition will strengthen Profile’s ability to meet a wide variety of customers’ product and service needs. 

In addition, Profile^® gains new manufacturing and distribution capabilities in a strategically important market with the acquisition of HydroStraw’s facility in Washington.

“The strategic operational location will support Profile’s ability in the western United States to further develop fiber manufacturing and rolled erosion control product technologies while increasing production capabilities as we continue to expand our business,” said Jim Tanner, president and CEO of Profile Products.

The acquisition augments Profile’s industry-leading erosion control technologies with HydroStraw’s hydraulic mulches, equipment and seed businesses, complementing Profile’s broad range of products including Flexterra^® High Performance-Flexible Growth Medium^® (HP-FGM^®), ProGanics^® Biotic Soil Media^™ (BSM^™) and base mulch hydroseeding solutions. HydroStraw’s products also align with Profile’s environmentally friendly approach to erosion control by offering non-toxic and biodegradable  solutions. 

These new products join Profile’s extensive, global portfolio, which also includes leading technologies for landscaping, sports field conditioning, horticulture mixes, and golf course construction and maintenance.

“HydroStraw has established a strong market presence with products, service and technology that fit well with our product portfolio and our corporate culture,” Tanner said. “By combining our respective products and technology, this acquisition advances our mission of delivering a full range of solutions and services to assist customers with their turf establishment and erosion control requirements.”

The transaction closed on February 20, 2020. Financial details were not disclosed.

About HydroStraw, LLC

HydroStraw, LLC is a manufacturer of straw based erosion control products with specific focus on the innovative erosion control technologies and seed business, Summit Seed. The company is headquartered in Rockford, WA. For more information, visit hydrostraw.com. 

For more information, please contact Jenna Jaynes, Swanson Russell,
402-437-6406, jennaj@swansonrussell.com.

Profile^® Products today introduced the comprehensive Profile^® High Performance Mulch line in an effort to consolidate numerous product lines, increase efficiency and simplify the mulch selection process. The new unified family of products incorporates Profile’s proprietary Thermally Refined^® wood fibers and clean cellulose fibers.

 The new line includes:

• Profile^® Wood with and without Tackifier
• Profile^® Blend with and without Tackifier
• Profile^® Cellulose with and without Tackifier

The Profile High Performance Mulch line is not only designed to deliver the highest level of performance in each of their respective categories, but it will also be backed by a team of technical advisors ready to provide on-site assistance. The line will also streamline ordering and simplify stocking.

“As our acquired brands have evolved and improved over the years, we’ve made the decision to consolidate the lines and eliminate any confusion customers may have had in choosing the best mulch products for their site,” said Jim Tanner, president and CEO of Profile Products. “The new line will give customers confidence that they are choosing the highest performing mulch that they’ve come to expect from Profile. We look forward to continuing to deliver industry-leading solutions for your environment.”

The consolidated brands include Conwed Fibers^®, Terra-Mulch^®, Hydro-Spray^®, SoilCover^®, Second Nature^® and Enviro Fibers^®.

Profile High Performance Mulch will be rolled out over the next few months, and the transition to the new line is expected to be complete in April.

For more information, please visit https://www.profileevs.com/products/hydraulic-mulch/new-profile-high-performance-mulch.

For more information, please contact Jenna Jaynes, Swanson Russell, 
402-437-6406, jennaj@swansonrussell.com