Profile® Products today announced new responsibilities for three of its leaders on the Erosion and Vegetative Solutions (EVS) team. Wally Butman has been assigned as vice president of international sales & key accounts; Adam Dibble, CPESC, CESSWI is the new vice president of EVS sales; and Matt Skinner, CPESC will take on the role of director of business development for biotic soil media. These changes position Profile for continued growth in the years to come.

“I’ve had the pleasure of working with these three individuals for several years, and I’m confident our customers are in good hands with their extensive industry knowledge and leadership,” said Bob Trauger, executive vice president of sales and business development. “In their new roles, they will continue to grow our EVS markets, add value to our customer relationships and contribute to a greener, healthier environment.”

Wally Butman will focus on driving global EVS sales opportunities and key distributor and contractor relationships. With more than 25 years of both machine and materials experience in the industry, Butman brings unparalleled knowledge to help Profile’s key accounts become even more successful. He will also continue mentoring and managing staff within the EVS team. Prior to this new assignment, Butman was the vice president of EVS sales.

Adam Dibble’s new role will allow him to use his extensive experience driving results for Profile’s marketing and sales initiatives to facilitate the growth of Profile’s full line of environmentally friendly solutions. With his deep industry knowledge as the former president of the International Erosion Control Association (IECA), Dibble will continue to drive awareness of environmentally friendly construction practices and translate that message to sales growth for Profile and its distributor and contractor customers. Prior to his promotion, Dibble was director of marketing and environmental business development.

In his new position, Matt Skinner will use his market development expertise, technical skill set and business acumen to generate sustainable growth of the company’s biotic soil media products known by the ProGanics® brand name. Skinner brings more than 20 years of consultative sales and project management experience into this role and will ensure that the fastest-growing and most widely acclaimed product line in Profile EVS maintains its growth trajectory. Prior to this promotion, Skinner was the western national sales manager and regional market development manager.

Profile® Products, a leading developer and manufacturer of highly engineered specialty agriscience materials that promote environmental sustainability while delivering superior performance for horticulture, erosion control and other specialty applications, today announced its acquisition by New Mountain Capital, a New York-based investment firm emphasizing business building and growth. New Mountain will work together with Profile’s current leadership team to continue the company’s growth trajectory in key markets and identify additional expansion opportunities. 

“We’re excited New Mountain Capital’s talented team shares our vision to accelerate Profile’s growth to provide even more opportunities for our customers,” said Jim Tanner, CEO of Profile Products. “By combining our industry knowledge with New Mountain Capital’s expertise and financial resources, we’ll be able to make more strategic acquisitions, invest in additional infrastructure and expand our R&D capabilities. We look forward to our partnership and the benefits it will yield for our customers, employees and industry partners.”

“Through its track record of innovation, Profile has established itself as a dynamic leader in the green technology and horticulture markets,” said Harris Kealey, managing director at New Mountain Capital. “We believe Profile is positioned to benefit from favorable macro trends and will continue to take share in its end markets due to its products’ superior performance, cost position and environmentally sustainable attributes. We intend to substantially increase capacity at all operations to support the growth and aggressively pursue opportunities that enhance the product offering.”

About New Mountain Capital

New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, credit and net lease real estate funds with over $35 billion in assets under management. New Mountain seeks out what it believes to be the highest-quality leaders in carefully selected “defensive growth” industry sectors and works intensively with management to build the value of these companies. Additional information about New Mountain Capital is available at newmountaincapital.com.

The acquisition is the most recent of several strategic investments Profile has made in the green industry to expand its leadership in sustainable agronomic technologies, products and practices.

Profile® Products today announced the acquisition of Florikan®, a leading manufacturer, blender, and distributor of controlled release fertilizer to high-value ornamental horticulture, agriculture, golf, turf and professional landscape markets throughout the world. The transaction includes all Florikan product lines and facilities, including the company’s manufacturing facility and expanding distribution center in Bowling Green, Florida. All Florikan employees will continue in their current roles.

“Florikan’s talented team and innovative products have secured a strong industry reputation, and they are an excellent complement to our culture,” said Jim Tanner, CEO of Profile Products. “Bringing our companies together will provide our distributor partners with more opportunities and efficiencies. At the same time, users of our products can realize greater synergies, productivity and profit.”

The investment leverages the agronomic expertise of both companies and expands Profile’s ability to meet customers’ product and service needs across all of the company’s business segments. It comes within a year after Profile acquired sphagnum peat moss producer Sunterra Horticulture and invested additional capital into expanding the manufacturing and packaging capacity of the company’s premiere horticultural product, HydraFiber®. By adding Florikan’s Nutricote® and Gal-XeONE™ controlled release fertilizers to these industry-leading products, Profile Products is strengthening its position as a major supplier in that market. Florikan’s highly efficient controlled release fertilizers are also a natural fit with Profile’s Biotic Soil Media, hydraulically applied erosion control technologies, and Porous Ceramic products designed to make turf maintenance and vegetation establishment more sustainable with fewer inputs.

“We’re looking forward to combining the expertise of both our companies, celebrating our shared corporate culture, and growing our strong market presence through our key strategic partnerships,” said Eric Rosenthal, president of Florikan. “We’ve found a joint passion of providing customers with high-quality products to improve their plant production, and we’re excited to take that to the next level with Profile Products.”

Florikan joins Profile’s extensive global portfolio, which includes proven technologies for erosion control, landscaping, horticulture, sports field conditioning, and golf course construction and maintenance. The transaction closed on October 15. Financial details were not disclosed.

About Florikan

Headquartered in Sarasota, Florida, Florikan ESA LLC engineers specialized coatings to encapsulate fertilizers, while optimizing plant nutrition and reducing environmental impact. Florikan manufactures, blends and distributes controlled release fertilizers to high-value ornamental and agricultural markets throughout the world and beyond. The company’s fertilizer technologies have been utilized around the globe and on the international space station, earning the company a place in the Space Technology Hall of Fame in 2017. For more information call (800) 322-8666, email florikan.corporate@florikan.com or visit florikan.com.