Profile® Products is making strategic moves within its Profile® Growing Solutions (PGS) business to better serve customers and align with the growth of the company. As part of this initiative, the company has promoted three of its leaders and welcomed three new hires, further enhancing its team to drive continued success.

Wes Martin has been promoted to senior vice president of Profile Growing Solutions, where he will oversee the strategic direction and ongoing expansion of the business. Brian Patterson has taken on a new role as vice president of North America sales, where he will be responsible for sales across the PGS portfolio. Patterson and his team will focus on strengthening customer relationships and driving sales growth across the region. Nathan Carney has been promoted to sales manager for blenders and mushroom growers. In this role, Carney will manage key accounts and ensure customer needs are met as the PGS business continues to grow in this sector.

“These promotions are part of our ongoing strategy to strengthen our leadership team and enhance our ability to serve our customers effectively,” said Shane Porzio, president and CEO of Profile Products. “As Profile Growing Solutions continues to grow, it’s essential we have the right people in place to lead us forward. With this team, we are well-positioned to meet the evolving needs of our customers and drive continued success for Profile Products.”

Profile Products has also expanded its team with the addition of three new hires. Jon Sperry will serve as senior director of marketing and business development, and Shane Hutto and Cade Boyd will join the team as equipment and substrate technicians.

In his role, Sperry will lead the marketing, product management and strategic marketing teams for Profile Growing Solutions. Sperry previously held positions as the vice president of Vantage Food and director of global marketing and product management at Lanxess. 

“Jon’s extensive experience in marketing and product management, coupled with his strategic vision, will play a crucial role in growing our horticulture business,” Martin said. “Jon’s leadership will be key as we continue to strengthen our market position and deliver exceptional value to our customers.”

As equipment and substrate technicians, Hutto and Boyd will work directly in the field to support Profile’s grower and blender initiatives. Hutto holds bachelor’s and master’s degrees in horticulture with a minor in soil science from Oklahoma State University. Before joining Profile, Hutto held various horticulture roles focused on cultivation and automation, as well as technical positions with companies like Cresco and Grodan. 

“Shane’s deep knowledge of horticulture and his hands-on experience with cultivation technologies make him an exceptional addition to our team,” Carney said. “His ability to bridge the gap between technical expertise and practical application will greatly enhance our support to growers and blenders.”

Boyd holds a bachelor’s degree in electrical engineering with a minor in horticulture from Texas A&M University. Prior to joining Profile, Boyd worked as a grower at Metrolina Greenhouses and Lennon Farms. Most recently he served as a product manager for Adept Ag/AgriNomix, where he was highly involved with HydraFiber® processing equipment.

“Adding Cade to our team is a strategic move as we align our resources with the growth of our business,” Carney said. “His background in both engineering and horticulture makes him a perfect fit for our team.”

For more information on Profile Growing Solutions, visit profilegrowing.com. 

Wes Martin, Senior Vice President - Profile Growing Solutions	Brian Patterson, Vice President of North American Sales – PGS © LILA PHOTO	Nathan Carney, Sales Manager for Blenders and Mushroom Growers – PGS	Jon Sperry, Senior Director of Marketing and Business Development – PGS

Profile® Products has added a new hire to its Profile® Growing Solutions business. Edwin van den Nieuwendijk will be the sales and business development manager for Europe and Asia. In this role he will be focused on supporting the Quick Plug line of bonded growing media for plant propagation. Earlier in his career, he held a similar role with Quick Plug prior to its acquisition by Profile Products in 2022.

“As the son of a grower, Edwin has been immersed in the floriculture industry his entire life,” said Brian Kura, vice president of propagation, retail, and international at Profile Products. “His extensive experience in tropical plants, ornamental and potted plants, as well as tissue culture, makes him a valuable addition to our team. We are confident that Edwin’s deep industry knowledge and proven track record will drive our growth in Europe and Asia.”

Van den Nieuwendijk joins Profile from Dümmen Orange. Prior to that, he was the managing director of Quick Plug EMEA, where he spearheaded efforts that significantly contributed to business growth since. Van den Nieuwendijk also brings valuable experience from his time at Anthura, where he became an expert in orchids. His in-depth knowledge of this category and other tropical crops has equipped him with the expertise to assist the top growers.

Van den Nieuwendijk has extensive international experience and has traveled globally throughout his career. While his primary language is Dutch, he is also fluent in English and Spanish, with partial fluency in German and Japanese.

“We are excited to welcome Edwin back to the team,” Kura added. “His international experience and multilingual abilities will be instrumental in strengthening our global presence and enhancing our customer relationships.”

For more information on Profile Growing Solutions, visit profilegrowing.com. For product information about the Quick Plug family of propagation solutions, visit quickplug.com.

Profile® Products has announced two significant additions to its Profile® Growing Solutions business: Bill Perdue as regional sales manager for the South-Central United States and Chris Freeman as senior technical specialist for the international market. Both new hires bring extensive experience that will enhance Profile's commitment to delivering exceptional value and innovative solutions to its customers.

Perdue will lead horticulture sales in Louisiana, Texas and Colorado. He will represent the full Profile Growing Solutions portfolio and will work with the team to develop customized solutions for growers in the region. Perdue will also work closely with Profile’s distributor representatives to support Florikan® controlled release fertilizer sales to large greenhouse and nursery growers.

Prior to joining Profile, Perdue spent the last four years with Dümmen Orange as the sales manager for tropical plants, managing a $25 million portfolio. With nearly 30 years of experience in distribution sales, including a tenure at Griffin Greenhouse Supplies, Perdue has worked with large growers across the U.S., particularly in the South-Central region.

“Bill’s deep understanding of the horticulture industry and his experience in distribution sales make him an invaluable asset to our team,” said Mark Wilson, sales director of horticulture at Profile Products. “His ability to build and maintain strong relationships with growers, coupled with his knowledge of the full product portfolio, will ensure that our customers receive the best possible service and solutions.”

In Freeman’s role as a technical specialist for the international market, he will drive global sales of HydraFiber®, the company’s flagship engineered substrate. Freeman will work to extend HydraFiber’s reach into the international market following its success in North America.

Freeman has an extensive international background, having worked on five continents, and he has served growers of various horticulture crops, including ornamentals and vegetables, both outdoors and in controlled environment agriculture (CEA). His expertise encompasses all aspects of crop production, including plant propagation, nutrition, integrated pest management (IPM), biological controls, substrates and controlled release fertilizers. He earned his master’s degree in horticulture from Texas A&M University.

“We are thrilled to have Chris Freeman join our team,” said Dr. Michael Robeson, vice president of research and development at Profile Products. “His extensive background and commitment to excellence align perfectly with Profile’s mission to provide the best solutions for our customers. We are confident that his contributions will significantly enhance our ability to meet the needs of our growers and support our continued growth.”

Bill Perdue, South-Central U.S. regional sales manager	Chris Freeman, international senior technical specialist

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Several distributors were celebrated at Profile Products’ annual awards banquet, which was held in February during the International Erosion Control Association Conference. This exclusive event serves as a celebration of achievement and innovation within the industry, recognizing the exceptional contributions professionals have made throughout the year.

“Distributors work day in and day out to find the best solutions to projects that impact communities throughout the world,” said Adam Dibble, CPESC, CESSWI, vice president of environmental solutions at Profile®. “Their passion and hard work continue to move the industry forward, and these awards are just one way to recognize that.”

This year’s “Project of the Year” award recipients are Pacific Restoration Group, Inc. and Hanes Geo Components for their work restoring the San Dieguito Lagoon Wetland just north of San Diego, California. The area is one of California’s most sensitive coastal wetlands. Formerly used for agriculture, the project was centered around restoring the saltwater wetlands, enhancing and maintaining the natural flood control channel, and mitigating impacts of a bridge widening project. The team hydraulically applied ProGanics® DUAL™, a biotic soil technology to rejuvenate the lagoon embankments and flood plain areas to regrow native species. Within months of project completion, project success was evident with flourishing vegetation. 

Additionally, this year’s “International Project of the Year” award winners are Goodrich Environmental and Evergreen Landcare for their work restoring a gold mine in Reefton, New Zealand. The Reefton Mine is located next to Victoria Forest Park, the largest conservatory park in the country. After closing in 2016, the mining company agreed to restore the area. The team hydraulically applied ProGanics® and Profile® Wood High Performance Mulch by helicopter and truck to revegetate the steep slopes and cliffs. Since the project began, the restoration efforts have proved effective with the establishment of new freshwater lakes, growth of native trees and movement of wildlife back into the area. 

“Project of the Year” award winners are selected based on the size and scope of the project, the quantity and variety of Engineered Specified Products (ESPs) used, the effort required to write the specifications and the amount and severity of obstacles to overcome. 

“This year’s winning projects demonstrated two outstanding uses of our erosion control suite to restore and revitalize land that would otherwise be brushed aside as a loss,” said Wally Butman, vice president of international sales for Profile.  

Other individuals and companies awarded for outstanding performance include: 

• Rookie of the Year Award: the most outstanding effort by a new ESP distributor
  • Bowman Construction Supply 
• Fast Lane ESP Growth Award: the most rapid growth over the past year 
  • GroGreen Solutions 
• HydroStraw® Fast Lane Award: for the most rapid growth of HydroStraw products over the prior year
  • E2HS
• ESP All-Pro Team Award: the distributor sales representatives who exemplify outstanding promotion and sales of Profile ESPs
  • Alan Sutkowski, Ferguson Waterworks
  • Patrick Goosen, Brock White Canada
  • Josh Maddox, GroGreen Solutions
  • Joel Chambers, Ramy Turf Products 
  • Pat Regan, Ramy Turf Products 
  • Laura Finch, Ferguson Waterworks
  • Tren Hagman, Granite Seed 
  • Mike Everhart, E.J. Prescott 
• Biotic Soil Media Pro Distributor Award: the most rapid growth of sales and outstanding promotion of ProGanics from a distributor 
  • Domestic winner: Hanes Geo Components
  • International winner: PGG Wrightson
• ProGanics Pro Individual Award: the most rapid growth of sales and outstanding promotion of ProGanics by an individual
  • John Harrell, Green Resource
  • Jeff Forsberg, Hanes Geo Components 
  • Ryan Anderson, Bowman Construction Supply 
  • Scott Holloway, Hanes Geo Components 
• President’s Club Award: the distributor who sustains excellence and growth over a period of years, while promoting all of Profile’s product categories
  • GroGreen Solutions 
• Top Gun Award: the distributor who achieved the highest total sales in 2023
  • National: Hanes Geo Components
  • Regional: Ramy Turf Products 
• Erosion Control Industry Icons Award
  • Jay Selby Sr., Selby Soil & Erosion Control 
  • Dick Schmidt, ACF West Inc.     
• Ground Assault Award: the distributor who best utilizes and promotes ProfilePS3.com and soil testing, demonstrates agronomic expertise and is a champion of Profile’s ProPlus® Prescriptive Solutions
  • Ferguson Waterworks 

Flourishing vegetation on the San Dieguito Lagoon banks in California after successful erosion control application.	Aerial hydraulic application of ProGanics® in Reefton, New Zealand, to revegetate a closed gold mine.

Profile® Products is pleased to announce the promotion of Michael Moore to regional sales manager for the Southeastern United States as well as three new hires for the Profile® Growing Solutions business: Nelson Gonzalez, Michael Hull and Gary Sainsbury.

In this role, Michael Moore will represent Profile’s full horticulture product portfolio while leading sales in the Southeast. Moore joined Profile in 2022 as an equipment support specialist for HydraFiber® products and associated processing equipment.

“Michael’s experience and knowledge of our HydraFiber products and AgriNomix equipment positions him perfectly to support both nursery and greenhouse growers in the southeast,” said Mark Wilson, sales director of horticulture at Profile.

Nelson Gonzalez is Profile’s new regional sales manager in Florida. Most recently, he  worked at ICL SpecialtyFertilizers and Atlas Peat and Soil. After graduating from Florida  International University, prior to joining Atlas, Gonzalez operated his own nursery in  Homestead, Florida.

“Nelson has an extensive knowledge of growing media substrates and controlled  release fertilizers,” said Brian Patterson, vice president of nutritional solutions at Profile.  “Because of his passion for helping customers find the right solutions, he is a fantastic  asset to Profile and our customers.” 

Michael Hull is Profile’s new national distribution manager, a newly created position in  the company. A graduate of the University of Florida, Hull has a background in  agriculture and horticulture. Prior to joining Profile, Hull worked at Kemin Crop  Technologies. 

“Michael’s expertise in total portfolio sales and distributor relations will be instrumental in driving initiatives forward and ensuring that we continue to strengthen industry relationships,” Patterson said.

Gary Sainsbury is Profile’s new regional sales manager for the Northeastern United  States and Eastern Canada. In this role, Sainsbury will support existing customers  while expanding Profile’s reach throughout the region.

“Gary’s diverse background and experience at Syngenta Flowers, T&L Nursery and  McGregor Plant Sales has set him up to integrate perfectly with our horticulture team,”  said Wes Martin, vice president of horticulture at Profile. “With strong relationships and  collaboration skills, Gary will allow us to continue delivering exceptional value to our  customers.”

Michael Moore, Southeastern U.S. regional sales manager

Nelson Gonzalez, Florida regional sales manager

Michael Hull, national distribution manager

Gary Sainsbury, Northeastern U.S. and Eastern Canada regional sales manager