Profile® Products is pleased to announce the hiring of Valerie (Val) Henshaw as the new vice president of marketing. In this role, Henshaw will lead the company’s marketing strategy for all of Profile’s businesses, including horticulture, erosion and vegetative solutions, sports fields, golf, landscape and animal health. She will bring new concepts, tools and methods to the Profile team that will elevate the company’s approaches to marketing, research and development, sales and more.

“Val brings a sharp marketing mind, unmatched leadership skills and an impressive record of delivering results for major companies that drive innovation and growth,” said Shane Porzio, president of Profile Products. “We’ve built a tremendous amount of momentum in all of our businesses, and Val’s expertise in data-driven strategic marketing will continue to drive our vision, articulate our values and connect our customers with the solutions they need for their environments.”

Henshaw has more than 20 years of consumer marketing experience, including notable expertise in brand management, marketing communications and product management, particularly in the retail horticulture industry. Prior to joining the Profile team, Henshaw held leadership positions with Bayer Lawn and Garden and SBM Life Science among others.