Profile Products is pleased to announce the appointment of James Gordon as Southeast Asia market development/sales manager. Gordon will develop new opportunities for golf courses, landscape and large construction projects in Malaysia, Singapore, Vietnam and Thailand.

“We are very excited to welcome James to the Profile family,” said Joe Betulius, vice president of sports, golf and landscape for Profile Products. “As a former golf course superintendent, he has extensive experience in construction and maintenance on golf courses. James will be consulting with golf course architects, owners and builders to assist our customers in creating the highest quality courses in the region.”

Gordon has more than 18 years of experience in the golf and landscape markets. Originally from Australia, he has held several positions working at clubs such as 99 East, Els Club Datai Bay, Troon Golf, Empire Golf and Country Club in Brunei and Forest City Golf Resort in Johor, Malaysia. Gordon has worked with many golf course architects including Jack Nicklaus, Arnold Palmer, Ross Watson and Ernie Els.

“Profile Products unique and comprehensive portfolio provides a tremendous opportunity in Southeast Asia to offer solutions to develop and enhance new and existing projects,” Gordon said. “With great enthusiasm, I look forward to working with Profile’s industry-leading company to deliver and maintain new levels of personalized service and training, backed with quality products to deliver exceptional results.”

Gordon will be based in Johor, Malaysia.

For more information, please contact Jenna Jaynes, Swanson Russell,
402-437-6406, jennaj@swansonrussell.com

Profile Products is pleased to announce the hiring of Lisa Akid as Middle East business development manager.Akid will focus on developing new growth opportunities in Profile’s landscape and infrastructure markets in the Middle East including United Arab Emirates, Qatar, Bahrain, Oman and Kuwait.

“Before joining the Profile team, Lisa had extensive knowledge of Profile’s products, as her family was the first to bring hydroseeding to Qatar,” said Joe Betulius, vice president of sports, golf and landscape at Profile Products. “Based on her invaluable experience in the region, I’m confident she will accelerate new business growth and provide our customers with the best solutions to establish vegetation and control dust and erosion in this difficult environment.”

Akid has nearly 10 years of experience in sales, landscape management and consultancy. Akid worked at her father’s business, ANT Green Turfmaker, a distributor of Profile Products, and also provided consultation and project management with area engineering firms. Akid graduated with an industrial engineering and consultancy degree with a minor in business administration management from the University of Texas at Arlington.

“I have a passion for helping the world turn green, protecting the environment and saving our natural resources,” Akid said. “I would not have accepted this position if I did not believe in Profile’s product offering for the landscape and construction market. I am truly excited to join the Profile team.”

She will be based in Qatar.

For more information, please contact Jenna Jaynes, Swanson Russell, 
402-437-6406, jennaj@swansonrussell.com

Profile Products is proud to announce the promotion of Adam Dibble, CPESC, CESSWI, to director of marketing. Dibble will lead Profile’s strategic marketing and serve as a resource for all of Profile’s business units including Erosion and Vegetative Solutions (EVS), sports fields, golf, landscape and horticulture. He will also remain the brand manager for EVS.

“In the time Adam has been at Profile, he has proven his dedication to this industry not only in the tremendous work he has done for our company, but also in his pursuit of his CPESC and CESSWI accreditations and leadership positions in member organizations,” said Jim Tanner, president and CEO of Profile Products. “He has driven Profile’s innovation of resources, social media, digital marketing and has built strong business relationships. With his recent undertaking as the International Erosion Control Association (IECA) Region One Board President, he continues to show a passion for the industry and the ability to represent Profile on a global scale.”

With nearly 10 years of erosion control and marketing experience, Dibble has played an integral role in raising awareness of environmentally friendly practices. Through his leadership skills, Dibble has also educated the erosion control industry on best management practices and technological advancements.

Dibble is a member of the Erosion Control Technology Council, Sports Turf Managers Association and the American Marketing Association. He has been active with the Save Our International Soil (SOIL) committee for many years. He has been recognized as a Storm Water Solutions Rising Star (2016), an IECA Outstanding Professional (2017) and earned the 2018 Sigma Pi Fraternity Young Professional Achievement Award. Dibble has also published numerous articles for the erosion control industry and has a Dale Carnegie certification. He received a bachelor’s degree in business and marketing from Ferris State University. 

For more information, please contact Jenna Jaynes, Swanson Russell, 
402-437-6406, jennaj@swansonrussell.com

Profile Products has announced the hiring of Ken Fisher as a national sales manager. Fisher will focus on growing sales, building awareness, securing key accounts and strengthening customer relationships in the horticulture market.

“Ken is a proven performer in the areas of process engineering, product and business development, supplier and team management, and growing sales and margins,” said Jennifer Neujahr, director of horticulture at Profile Products. “I am confident our HydraFiber^®customers will benefit from the knowledge and experience he brings to our already highly skilled team.”

Fisher has nearly 30 years of experience in the commercial and consumer horticulture industry. Most recently, he worked in a variety of managerial roles at MasterTag. Prior to working at Profile, Fisher also had positions at White Flower Farm, Michigan Bulb Company, Michigan Department of Agriculture and USDA. He holds a bachelor’s degree in horticulture from Michigan State University. Fisher will be based in South Carolina. 

For more information on Profile’s horticultural division, visit HydraFiber.com. 

For more information, please contact Jenna Jaynes, Swanson Russell, 
402-437-6406, jennaj@swansonrussell.com